Journal

Thinking on marketing, growth, and building lean businesses.

AI Won't Fix Your Marketing (But It Will Speed It Up)

What AI tools can and can't do for a small business. An honest take from someone who uses them every day.

Why most SMB websites talk about themselves instead of their customers — and what to do about it.

The honest checklist for knowing when it's time to bring in marketing help — and when it's not worth it yet.