Legal
Privacy Policy
Effective date: 2 April 2026
1. Who we are
Deftly Growth is a New Zealand-registered fractional marketing consultancy operated by Liam McIlveen. This policy explains how we collect, use, and protect personal information when you interact with deftlygrowth.com ("the Site") and our services.
2. Information we collect
Information you provide:
- Name and email address when you book a call or contact us
- Business details shared during consultations
- Any other information you voluntarily provide via email, phone, or meetings
Information collected automatically:
- Basic analytics data (page views, referral source) if analytics are enabled
- Device type and browser information
- IP address (anonymised where possible)
We do not use cookies for tracking. If we add analytics in the future, we will use a privacy-focused solution that does not require cookie consent.
3. How we use your information
We use personal information to:
- Respond to enquiries and schedule calls
- Deliver our fractional marketing services
- Send relevant communications about our engagement
- Improve the Site and our services
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. Third-party services
We may use the following third-party services that process data on our behalf:
- Calendly — for scheduling calls (their privacy policy applies to booking data)
- Netlify — for website hosting
- Google Workspace — for email communication
Each service has its own privacy policy governing how they handle your data.
5. Data retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Client engagement records are retained for seven years for tax and accounting purposes under New Zealand law.
6. Your rights
Under the New Zealand Privacy Act 2020, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal obligations)
If you are located in Australia, your rights under the Australian Privacy Act 1988 also apply.
7. Data security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Data is transmitted over HTTPS and stored in secure, access-controlled systems.
8. Changes to this policy
We may update this policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
9. Contact
If you have questions about this privacy policy or wish to exercise your rights, contact us at: