Stop Posting for the Algorithm
Why consistency beats virality every single time — and what that actually looks like for a small business.
Journal
Thinking on marketing, growth, and building lean businesses.
What Does a Fractional Marketing Director Actually Do?
A week in my life across five clients — from strategy sessions to writing emails to arguing about HubSpot.
The Best Marketing I Ever Did Was Listening
Why the first month of any engagement is about shutting up — and how that changes everything.
AI Won't Fix Your Marketing (But It Will Speed It Up)
What AI tools can and can't do for a small business. An honest take from someone who uses them every day.
Your Website Isn't a Brochure
Why most SMB websites talk about themselves instead of their customers — and what to do about it.
Do You Actually Need a Marketing Person?
The honest checklist for knowing when it's time to bring in marketing help — and when it's not worth it yet.